Linktree, the link-in-bio category leader enabling creators to streamline their online identity and monetise their following, today announced a new set of NFT features for creators in the Web3 space. Linktree users can seamlessly showcase NFTs and build a community around ownership, adding more value to creators across the digital universe.
While Web3 remains at a nascent stage, it offers creators tremendous power through new models of patronage, future investment and ownership. With the introduction of the new NFT capabilities, Linktree is solidifying its commitment to empower the creator community by enabling new ways for creators to monetise their craft and curate a digital identity. Several of the features specified below were developed in partnership with OpenSea, the world’s largest NFT marketplace.
Following Linktree’s recent $110M USD raise, the business is focusing on introducing new revenue streams and creating further value for creators and brands. With a significant and continuously growing creator base with a strong affinity for Web3, Linktree is excited to empower these individuals to showcase, curate, and grow these digital offerings.
Alex Zaccaria, co-founder and CEO of LInktree, shared: “Web3 and the power of blockchain has granted creators exciting ways to monetise their passions and build their community. As the creator ecosystem migrates towards this new iteration of the internet, Linktree is excited to provide a home for creators to aggregate their digital assets and showcase what’s important to them.”
Regarding the partnership between Linktree and OpenSea: “Linktree is hyper-focused on empowering all creators through partnerships & integrations with the platforms they rely on to grow and monetise,” says Nick Rizzuto, Head of Partnerships & Innovation at Linktree. “Millions of people have chosen Linktree as their ‘digital home’ to bring together what’s most important to them, and so we wanted to give users a tangible means to display their digital art. OpenSea has been at the forefront of introducing the world to NFTs and is already widely popular on Linktree, so they were a natural partner to help power this functionality.”
Ryan Foutty, VP of Business Development at OpenSea adds “The new Linktree x OpenSea integration allows users to prominently display the work they’ve created or proudly collected, now just one click away on Linktree. We know many NFT creators and collectors already use Linktree to link to their collections on OpenSea, and we’re excited that the Linktree integration makes NFT displays that much more seamless and engaging.”
Linktree enables creators, brands, artists, publishers, agencies, and businesses of all sizes to curate an online ecosystem, engage with their audience and monetise their passion. Linktree is among the top 300 most popular website destinations globally, with 1.2 billion unique visitors a month.